AFG’s NEW AWARENESS CAMPAIGN FOR SUMMER 2015 LAUNCHED 07.08.2015 WHERE HAVE ALL THE GREYHOUNDS GONE?
After weeks of planning, Action for Greyhounds’ new awareness campaign for 2015 has started today.
Following last Summers’ bus ad campaign which was very successful, this new campaign is a step up or rather several steps up.
‘Where have All the Greyhounds gone?’ is a 30 second advert now showing in the Hollywood cinema, Yarmouth, Norfolk. The film gives out a strong message whilst being non offensive and has been passed by the British Board of Film censors and the Advertising Standards Agency ,as suitable viewing for all ages. The film will be shown in all 5 screens, every day, before every film for 12 months, so will continue through the start of next years Summer holiday time too. So aims to raise mass awareness to a captive audience.
Estimated viewing figures for the 12 months is 170,000 and over the coming year, due to the high proportion of blockbuster films, there will be a 10 o/o increase in viewing figures. Our aim is to continue this campaign for the foreseeable future and have the advert shown in cinemas across the country.We have the option of changing the advert every 3 months which means we can get even more information out about all that is wrong with the greyhound racing industry.
Please enjoy and share the film
CHARITY STALL, HAYMARKET, NORWICH 01.08.2015
Another great day on the charity stall in the heart of the City, with lots of regular customers browsing, buying, making donations and fussing our hounds, as well as meeting new customers who were holidaying or visiting Norwich and Norfolk.
AFG AWARENESS/COLLECTION WEEK ROYS of WROXHAM 08,09,12 and 13th.08.2015
A great week and fabulous weather for our annual event at the very busy and popular Roys of Wroxham.
We are very lucky to be allocated such a great space at the front and rear of Roys department store, to accommodate our beautiful hounds comfortably.
We always have great support from locals and with the Norfolk Broads being a very popular holiday destination we also have the opportunity to raise awareness to people from all over the country as well as from overseas, all who are very supportive of the Afg campaign.
Of course the hounds received lashings of attention as usual, which they never tire of. Lots of children and toddlers wanting to pay attention to the hounds and wanting to donate their pennies into our collection buckets. Children were very pleased to receive our special stickers, which they wore with pride.
Several people had commented on seeing our new cinema advert campaign which started on August 7th at the Hollywood cinema in Yarmouth, so we are very pleased people are praising us for this new awareness initiative.
Nowadays people are commenting to us of “how badly greyhounds are treated and how many are just ‘money making machines’ who are no longer wanted when they are not fast enough to win races and make money for people who own and people who bet on them”, so this is always very encouraging to hear, as it means less people are supporting greyhound racing once they know about of the plight of the greyhounds.
AFG AWARENESS/CAR BOOT STALL SPROWSTON PARK AND RIDE SITE, NORWICH 16.08.2015
AfG had a busy day at the very popular car boot sale at Sprowston Park and Ride site on Sunday August 16th. The hounds meet lots of people and are always popular with children who spend a lot of time petting them.
Little AfG foster lurcher pup, Fiz, wasn’t short of children to play with and people to make a fuss of her, so plenty of opportunity for her to get well socialised.
Lots of holiday makers as well as locals showing interest in our campaign. We received a lot of very generous donations as well as selling our quality items which are donated to our cause.
AFG CAR BOOT STALL HELLESDON HIGH SCHOOL, NORWICH 22.08.2015
A very popular Spring and Summer car boot sale, we are always given a great space for our stall and the organizers are so understanding when we ask to face a certain way so to keep accompanying hounds in the shade when necessary.
Today was a particularly hot day so the hounds were kept very cool in their wet coats.
Little foster lurcher pup Fiz received lots of attention, it isn’t often we have a young pup, so quite a novelty for car boot visitors, especially being kept entertained by her hilarious antics.
Again, we are so fortunate to always offer lots of great bargains to customers, due to the quality items which continue to be donated to us to sell.
AFG SUSSEX STREET COLLECTION/AWARENESS DAY DORKING,SURREY 22.08.2015
Thanks go again to Lisa for organizing another successful event at this busy location, again lots of public awareness raised with hundreds of leaflets distributed.
AfG have had a lot merchandise purchased from our website from around this area, so this could be due to the awareness events from the group.
AFG SUSSEX STREET COLLECTION/AWARENESS DAY DORKING, TOWN CENTRE 22.08.2015
Another great event organized by one of our very dedicated campaign supporters, Lisa. Lisa is getting very well known with her awareness days in and around Surrey and Sussex. Distributing hundreds of our leaflets and encouraging people not to support greyhound racing.
Often peole ask if they can take a way a few leaflets to have at their place of work or to give to friends and relatives who go to greyhound racing.
AFG CAR BOOT STALL STALHAM 23.08.2015
Another popular car boot sale, which is a late start Sunday sale, open to the public at 11 am, so we have plenty of time to get set up and being not far from the seaside, so the hounds have a great time when we pack away with a trip to the beach.
We meet lots of new people here as we only do about 2 stalls a year and its about 20 miles from Norwich, so even more new people to raise awareness to and get our campaign known further afield.
AFG STAND AT ALL ABOUT DOGS EVENT NORFOLK SHOWGROUND 30 and 31.08.2015
Once again we had a fantastic space for our stand at this very popular bank holiday annual show.
Lots of our unique merchandise sold and our dog tombola was a favorite as usual, lots of leaflets distributed and donations received in our collection pots.
We meet lots of people who attend the show every year, many of them making a point of visiting our stall, especially it seems to meet all our lovely hounds who accompany us.
We meet lots of sighthounds and other breeds and it’s so encouraging to learn that so many of them have been rescued rather than brought from breeders.
After having such a fantastic day on the Sunday, sadly as last year, the awful weather let us down for the Bank Holiday Monday and we made the decision, rather than have the hounds made uncomfortable and risk having our merchandise ruined, to pack the stand away before the show opened.